FOR IMMEDIATE RELEASE

Neater Feeder^TM, the World's Cleanest Pet Feeding System, Debuts Today at H.H. Backer 21^st Annual Pet Industry Trade Show

BALTIMORE, H.H. Backer Pet Expo, Booth #1509 - April 3, 2009 - Pet owners everywhere have a cleaner way to feed their dogs and cats thanks to a revolutionary new feeding system that debuts today at H.H. Backer's 21^st Annual Pet Industry Spring Trade Show and Educational Conference. The Neater Feeder^TM is a patent-pending pet feeding system that contains the spills and splashes that result from feeding your pets and dramatically reduces the mess and damage to floors and walls that often occur around pet feeding areas. The key is the Neater Feeder's protective walls and unique filtering system, which separates spilled food from spilled water. Spilled food is contained in the upper reservoir so it can be safely eaten or easily discarded.

Spilled water drains into the lower reservoir, and can be reused for your pet, your plants, or the

planet, or neatly discarded without ever touching your floors. And the Neater Feeder's clever design makes it almost impossible for ants and other crawling insects to ever reach your pet's food, keeping your dog or cat's dining area more sanitary.

"The Neater Feeder is the future of pet feeding because it takes the mess out of meal times," says Fernando Becattini, Jr., President of Neater Pet Brands. "By dramatically reducing the spilled food and water that reaches the floor around your pets food and water bowls, the Neater Feeder creates a more sanitary dining environment for your dog or cat, and a cleaner home for you. Spilled food is preserved, and spilled water is filtered for reuse or easy disposal. The spill-proof and kick-proof design will keep you from worrying about water-stained wood, splattered baseboards, warped tiles or sloppy floors around your pet's bowls ever again. With your pet's health, the environment, and your money in mind, the Neater Feeder is the more civilized way to feed your pet."

The Neater Feeder's contoured design is comfortable for cats and dogs of any size. The small Neater Feeder is appropriately sized for all cats and dogs up to 35 pounds and the large Neater Feeder is designed for breeds 35 to 100-plus pounds. Optional leg extensions increase feeding height for an elevated feeding position that is shown to be beneficial for dogs' digestion and joint health.

The Neater Feeder is made in the U.S. by Neater Pet Brands, from recyclable polypropylene plastic, and is easily cleaned and dishwasher safe. For more information, demos, and displays, visit booth #1509 at H.H. Backer's 21^st Annual Pet Industry Trade Show and the Neater Feeder Web site at www.NeaterFeeder.com.

Headquartered in Malvern, Pa., Neater Pet Brands is the exclusive manufacturer and worldwide distributor of Neater Feeder, a revolutionary new pet feeding system. The Neater Feeder's spill-proof and kick-proof design keeps spilled water and food contained, protects floors and walls, and provides a more sanitary and comfortable dining environment for your four-legged friend. Neater Pet Brands' mission is to bring innovative products to market that enhance the joys of pet ownership by making pet care easier and making pets' lives better. The company is committed to partnering with and supporting groups and organizations that benefit both pets and humans alike. Look for more exciting Neater Pet Brands pet care products coming soon.

ABOUT H.H. BACKER ASSOCIATES

Since 1967, H.H. Backer Associates Inc. has tapped into all facets of the pet trade industry with its trade magazines, trade shows, and educational conferences. As a highly respected and progressive force in the constantly evolving pet industry, H.H. Backer Associates Inc. delivers quality buyers and quality results.

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